The concept of beauty and style has transformed significantly over the past 100 years, evolving decade by decade. Indian makeup has always been deeply connected to its rich culture and history, with traditional practices passed down through generations. From applying kajal for ceremonies and rituals to the intricate and elaborate art of bridal makeup, cosmetics have played a vital role in Indian culture.
Over the past century, these practices have evolved, blending tradition with modern makeup innovation. Uroparis too has evolved with the times and been at the forefront of this evolution, offering professional makeup tools that honour the past while embracing the future.
The Early 20th Century: Traditional Roots and Simplicity
In the early 20th century, Indian makeup was deeply rooted in tradition, with beauty practices passed down through generations. During this period, India had been under British rule for over half a century, and Indian revolutionaries advocated for self-sufficiency and self-rule through the Swadeshi and Swaraj Movements. Women commonly used natural products like kajal to define their eyes, turmeric for a radiant glow, and natural dyes like henna, saffron, etc, to enhance their features.
By the 1920s and 1930s, women began to symbolise strength and independence. Braided hairstyles and bright red lips became popular as women embraced these bold looks. As the freedom struggle gained momentum, women actively participated in the national movement, reflecting their evolving societal roles.
The 1940s, often called the freedom decade, saw women embracing a sense of independence with open, curly hair and bolder makeup styles. This era was characterised by the use of bold mascara, thick eyebrows, and dramatic arches, highlighting a confident and assertive look that mirrored the spirit of the time.
Mid-20th Century: The Influence of Bollywood
In the mid-20th century, Bollywood emerged as a powerful influence on Indian makeup trends. Iconic looks from Bollywood actresses like Madhubala, Nargis, and Meena Kumari shaped public perceptions of beauty, inspiring women nationwide to emulate their glamorous styles.
This era saw the introduction of more defined makeup products, such as bold lipsticks, compact powders, and basic brushes, making it easier to achieve the polished looks seen on the silver screen.
The shift towards a more cinematic makeup style marked a departure from simple and traditional methods to a focus on glamour, with dramatic eyes, sculpted brows, and flawless complexion becoming the new beauty standards.
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Late 20th Century: Global Influence and Modernisation
In the late 20th century, globalisation began bringing Western makeup trends into India, blending traditional and modern beauty practices. The 1980s saw a bold explosion of colour, with deep pink blushes, bubble-gum lipsticks, vibrant eyeshadows, and playful hairstyles defining the era.
Professional makeup products and tools, such as specialised brushes and high-quality cosmetics, became more accessible, causing a shift towards polished and sophisticated makeup techniques. The 1990s were marked by Indian icons like Aishwarya Rai and Sushmita Sen making waves on the global stage, sparking a renewed focus on the ‘Indian’ look, but with a modern twist. The role of professional makeup artists gained importance along with their expertise in creating flawless looks for various occasions.
This period also saw the rise in popularity of strip lashes, which added an extra layer of glamour to makeup routines. As a result, Indian beauty standards evolved, including global influences and a sophisticated approach to makeup application.
2000s to Now: Insta-Ready and Innovative
In the 21st century, Indian makeup has embraced innovation and diversity, with beauty standards evolving to celebrate individuality and creativity. The early 2000s were characterised by a spirit of female empowerment and free-spirited expression. Bold Indian accessories paired with lush and flowing hairstyles created an aura of independence that balanced tradition with modernity.
The 2010s saw women confidently embrace their femininity while making significant strides in a patriarchal society. As women took on increasingly influential roles across industries, their voices grew stronger. While Bollywood often showcased solid and bold looks, the everyday woman’s aesthetic leaned towards a natural, professional makeup style that remained popular because of its simplicity.
This decade reflected a powerful blend of grace, strength, and individuality, making it a defining era for women in India.
Tradition Meets Trend – And It’s a Match!
The journey of Indian makeup showcases a seamless blend of traditional practices and modern innovations, honouring its rich heritage while embracing contemporary trends. Though makeup has evolved, its roots remain strong. Uroparis embodies this fusion of tradition and innovation, offering professional makeup tools and modern strip lashes that cater to both beginners and experts.
These tools have made advanced techniques, once reserved for professionals, accessible to everyone, allowing people to experiment and perfect their looks at home, ensuring that every style is within reach.
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