Source: Reddit Vogue Pinterest
Indian beauty traditions have made their mark on the global stage from time to time, with some of the most iconic makeup trends travelling from Bollywood screens to Hollywood red carpets. These trends not only highlight the diversity of Indian makeup, but also offer universal appeal. Let’s explore six Indian makeup trends that have gained international fame, from kohl-lined eyes to the artistic beauty of henna, and see how you can achieve these looks yourself.
1. Kohl-Rimmed Eyes: Mystique of the Orient
Source: Vogue ( Alia) Vogue (Kim)
Introduction to the Makeup Trend: Traditionally used to ward off evil, kajal or kohl has been a staple in Indian makeup for centuries. Kohl-rimmed eyes are deeply rooted in Indian culture and are used to enhance and protect the eyes’ natural beauty. Kohl-rimmed eyes, a hallmark of Indian beauty, symbolises mystique and is the epitome of depth and drama. Read more about the makeup trend in our blog: Kohl-Rimmed Eyes: The Timeless Indian Makeup Making Waves Globally.
Global Adaptation: This sultry eye makeup has been adopted internationally, morphing into the smoky eye look that dominates Western fashion runways and celebrity makeup. Adopted by Hollywood celebrities and international makeup artists, the kohl-rimmed eye makeup trend has evolved into various forms of the smoky eye trend, proving its versatility and universal appeal.
The smoky eye, inspired by the dramatic kohl-rimmed eyes of Indian women, has taken the beauty world by storm. Celebrities such as Angelina Jolie and Kim Kardashian have embraced this sultry look, making it a red carpet favourite. The rich black hue of waterproof kajal pencils provides long-lasting wear and a more defined eye shape.
Makeup Tips: How to Achieve the Look
- Step 1: Start by applying a waterproof kajal on your waterline to define the eyes.
- Step 2: Use a soft pencil liner to line your upper and lower lash lines, then smudge gently with a brush or smudger to create a smoky effect.
- Step 3: Enhance the smokiness with a dark eyeshadow, blending it into the crease and outer corners of your eyes.
- Step 4: Finish with light voluminous good false lashes to make your eyes pop.
2. The Bronzed Goddess Look: Radiant and Sun-Kissed
Source: Squarespace idivia
Introduction to the Makeup Trend: Embracing the warm tones of the sun, the bronzed goddess look makeup trend is inspired by the golden hues of Indian summers. It’s all about achieving a radiant and naturally sunlit appearance. The bronzed look is a favourite among Bollywood starlets, aimed at achieving a sun-kissed, glowing complexion that mimics the perpetual summer of the Indian climate.
Global Adaptation: This makeup trend has captivated the Western beauty scene, with many adopting bronzer not just for the face, but also as a body enhancer on shoulders and collarbones for that extra glow. Celebrated in places like California and the Mediterranean, this makeup trend emphasises a healthy, radiant glow that complements any high-fashion or casual look. International beauty brands have launched bronzers and highlighters to help achieve this coveted look, inspired by the effortless glow of Indian beauty icons like Priyanka Chopra.
Makeup Tips: How to Achieve the Look
- Step 1: After your base makeup, apply a warm-toned bronzer on the high points of your face where the sun naturally hits, like cheekbones, the bridge of the nose, and the forehead.
- Step 2: Use a liquid or powder highlighter to add a shimmering touch to the tops of your cheekbones, brow bones, and Cupid’s bow.
- Step 3: For the body, lightly brush bronzer on your shoulders and collarbones.
- Step 4: Blend thoroughly to create a seamless, natural sun-kissed glow.
3. Henna Art: Traditional Roots, Modern Expression
Source: Bollywoodshaadis Pinterest
Introduction to the Makeup Trend: Henna, or mehndi, has been a part of Indian weddings and festivities for millennia. Henna art, known for its intricate and stunning patterns, is traditionally applied during Indian weddings and festivals as a symbol of prosperity and happiness.
Global Adaptation: Internationally, henna has become a popular form of body art at festivals and Bohemian weddings, appreciated for its beauty and temporary nature. Henna has found a place in international fashion, often seen at music festivals and boho-chic gatherings across the globe. Celebrities like Vanessa Hudgens have embraced henna as part of their summer festival looks.
Makeup Tips: How to Achieve the Look
- Step 1: Choose your design or get inspiration from traditional patterns.
- Step 2: Apply the henna paste using a cone or brush, carefully tracing the design onto your skin.
- Step 3: Allow the henna to dry for several hours to develop a deep stain.
- Step 4: Peel off the dried henna and apply a light oil to enhance the colour.
4. Metallic Eyeshadows: Bollywood’s Sparkle
Introduction to the Makeup Trend: Metallic eyeshadows reflect India’s love for vibrant, celebratory colours, used to create dramatic and festive eye makeup. Metallic eyeshadows have been predominant in Bollywood’s glamorous looks, giving stars a shimmering presence that captivates audiences both on and off-screen.
Global Adaptation: Metallic tones makeup trends have been widely adopted in Western makeup palettes, favoured for creating bold, eye-catching looks. Metallic eyeshadow is a red-carpet favourite, with stars like Lady Gaga, Jennifer Lopez, Zendaya, and Rihanna frequently sporting shimmering gold, bronze, or silver tones to add drama and sophistication to their looks.
Makeup Tips: How to Achieve the Look
- Step 1: Prime your eyelids to ensure the shadow adheres well and stays vibrant throughout the day.
- Step 2: Apply a base eyeshadow shade that complements the metallic tone you will use.
- Step 3: With a flat brush, pat the metallic eyeshadow onto the lid, building up the colour to the desired intensity.
- Step 4: Blend the edges with a transition colour for a seamless finish.
- Step 5: For added drama, use a damp brush to apply the metallic shade, which enhances the shimmer.
- Step 6: To elevate the metallic eyeshadow look, apply a pair of 3D voluminous good false lashes for added volume and drama. This enhances the shimmer and gives your eyes a bold and red-carpet-ready finish.
5. Glossy Lips: A Polished, Modern Finish
Source: Steal Her Style IndiaTv News
Introduction to the Makeup Trend: Glossy lips are a revival of the early 2000s makeup trend that offers a fresh, dewy look. It’s preferred for its ability to add a youthful plumpness to the lips.
Global Adaptation: From high-fashion runways in Paris to Instagram influencers worldwide, glossy lips are back. Celebrities and influencers around the world have popularised glossy lips, making it a common sight on red carpets and in everyday fashion looks. The glossy lip trend has gained traction globally, with stars like Zendaya and Bella Hadid favouring a sleek, glossy finish for a modern, polished look.
Makeup Tips: How to Achieve the Look
- Step 1: Hydrate your lips with a nourishing lip balm to ensure they are smooth and plump.
- Step 2: Outline your lips with a lip liner that matches your natural lip colour to define and shape your lips.
- Step 3: Apply a layer of your favourite lipstick or a tinted lip stain for colour.
- Step 4: Top off with a clear or slightly tinted lip gloss for that high-shine effect.
- Step 5: For a more lasting glossy effect, opt for lip oils or glosses with hydrating ingredients.
6. Deep, Bold Lips: The Power of Red and Plum Lip Stains
Introduction to the Makeup Trend: Deep reds, plums, and maroons have been predominant lip colours in Indian beauty, symbolising power and femininity. Lip stains have their roots in ancient Indian traditions where ingredients like paan (betel leaves) were used to naturally stain the lips, giving them a flushed colour that lasted for hours.
Global Adaptation: Bold lips have become a red carpet essential worldwide, with celebrities like Rihanna and Taylor Swift frequently sporting deep red and plum lip shades. The drama of a bold lip makeup trend, especially paired with minimalist makeup and lightweight good false lashes creates an effortlessly glamorous look. This concept evolved into the long-wear lip stains popular today, beloved for their durability and vibrant pigments, making them a favourite for all-day events and minimal touch-ups.
Makeup Tips: How to Achieve the Look
Step 1: Exfoliate
Gently scrub your lips with a lip scrub or toothbrush to remove dry skin, creating a smooth base.
Step 2: Moisturise
Apply a hydrating lip balm to soften lips and prevent lipstick from settling into lines. Blot any excess.
Step 3: Line Your Lips
Outline your lips with a lip liner that matches or is slightly darker than your lipstick. Start from the Cupid’s bow and work outwards.
Pro Tip: Slightly overline for a fuller look and blend inward for a seamless transition.
Step 4: Apply Lipstick
Using a brush or straight from the bullet, apply lipstick starting from the centre and working outwards.
Pro Tip: Matte or satin finishes offer long-lasting, bold colours.
Step 5: Blot & Reapply
Blot with a tissue after the first layer, then apply a second layer for more intensity and staying power.
Step 6: Clean the Edges
Use a small brush and concealer to sharpen the lip line and make the colour pop.
Step 7: Complement Your Look with Good False Lashes
For a bold and balanced look, pair your statement lips with beautiful eyes, by using our 3D voluminous good false lashes.
Conclusion
Indian makeup trends have gracefully crossed borders, leaving a lasting impact on global beauty standards, blending cultural richness with modern fashion. From dramatic kohl eyes with waterproof kajal to sun-kissed bronzed skin, these makeup trends offer versatile ways to enhance your unique style. Whether it’s the bold allure of a deep red lip with minimal makeup and good false lashes or the intricate beauty of henna, there’s something for everyone to experiment with and make their own. Explore these iconic looks and bring a touch of Indian beauty to your everyday routine.
