Another year, another trend – and this time, it’s the Douyin makeup look that’s sweeping the beauty world off its feet in 2024. Originating from the vibrant digital streets of China’s social media, specifically the platform known as Douyin (internationally recognized as TikTok), this trend is known for its ability to merge the ethereal with the everyday “glass skin” look. It’s all about embracing and enhancing individual beauty with a playful, innovative twist. Let’s dive into what makes Douyin makeup the talk of the town and how you can incorporate this trend, along with your favorite falsies, into your makeup routine.
What is Douyin Makeup?
Douyin makeup emphasizes a radiant, youthful glow that’s both captivating and effortlessly chic. It’s characterized by its dewy finish, soft blushes, and an ethereal aesthetic that seems to blur the lines between fantasy and reality. The hallmark of this trend is the “glass skin” effect, paired with subtle yet impactful eye makeup that makes the eyes pop – a perfect canvas for false lashes.
The Anatomy of Douyin Makeup: Achieving the Ethereal Glow
1. The Foundation – Glass Skin Effect:
Douyin’s signature look starts with achieving a flawless, hydrated base reminiscent of glass skin. This requires a meticulous skincare routine emphasizing hydration and luminosity. After your skincare, apply a hydrating primer followed by a dewy finish foundation. Opt for lightweight, buildable coverage that enhances your natural skin. Use a damp beauty sponge for application to ensure a seamless blend.
2. Blushing Beauty – The Youthful Flush:
Cream blushes are your best friends in achieving the Douyin look. Choose soft pink or coral to shades to emulate a natural, youthful flush. The key is to apply the blush on the apples of your cheeks and across the bridge of your nose, blending it out softly with quality brushes for a cohesive, sun-kissed warmth.
3. Captivating Eyes – Subtle Shadows and Defined Liner:
Douyin eye makeup focuses on soft, shimmery shadows and minimalistic liner for a dreamy look. Start with a neutral, light-reflecting eyeshadow as your base. Add depth with a slightly darker shade in the crease, blending well with quality brushes. Eyeliner should be thin, subtly winged, enhancing the natural shape of your eyes. Waterproof gel liners work great for precision and longevity.
4. Fluttery Lashes – The Douyin Crown:
Lashes play a pivotal role in the Douyin aesthetic, adding drama and delicacy to your look. Choose falsies with a natural curl and length, focusing on styles that fan out towards the outer corners.
Our top affordable false lash pick for creating this look: Uroparis PRO LV4 (*Please hyperlink the product as we have done it.)
Apply lash glue sparingly, wait a few seconds for it to become tacky, and place the lashes as close to your natural lash line as possible. Use a lash applicator or tweezers for better control. Blend your natural and false lashes with a light coat of mascara.
5. Finishing Touches – Highlight and Lips:
Highlighter should be applied with a light hand to areas where light naturally hits your face – the cheekbones, brow bone, and cupid’s bow. For lips, Douyin makeup favours glossy, hydrated looks. Apply a tinted lip balm or a sheer lipstick, followed by a clear or slightly tinted lip gloss for that perfect pout.
Conclusion: A New Dawn in Beauty
As we navigate through the endless list of beauty trends that 2024 has to offer, Douyin makeup stands out for its ability to blend whimsy with sophistication, all while keeping the focus on enhancing natural beauty. It’s a reminder that makeup is not just about transformation; it’s a tool for expression, empowerment, and most importantly, fun. Embrace the trend, make it your own, and let your beauty shine in its truest form.
